Wednesday, April 3, 2013

A.H. Robins Case Study.

Case Study Outline.

This essay will discuss the case where A.H. Robins make unethical decisions that caused resulted in serious ramifications for their customers and the familiarity. A.H. Robins purchased the company Dalkon Shield in 1970 (Nelson & Trevino, 2004, p.203). The company was manufacturing a devise called an IUD (intrauterine device). At this time, the culture of the country was very hip on blood control devices (T. Donihi, personal communication, October 4, 2005). A.H. Robins saw a clear prospect to capitalize on this new product that was sure to bet more profit.

Symptoms of Problems.

This IUD was a new product for A.H. Robins because it had never carried such a product before. A.H. Robins was a manufacturer of whirl Stick and Robitussin cough syrup (Nelson & Trevino, 2004, p.203). There was no history at all of A. H. robins ever venturing into this type of product. It is plain that A.H. Robins was only thinking of the marketing and potential sales, and not as well as much on testing the product out first. even up if A.H. Robins were to try to test out the product, they had no gynecologists or accoucheur on staff (Nelson & Trevino, 2004, p.203). This turned out to be a problem later because the scientists that A.H. Robins had on staff were of no use in determining if the IUDs were safe.

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How can a company know if a product is going to be ill-timed unless the product undergoes some type of clinical political campaign? A.H. Robins got forward without the clinical testing because IUDs were considered medical devices and not pharmaceutical drugs at the time (Nelson & Trevino, 2004, p.203).

Root Problems.

Since there was no clinical trial testing required, A.H. Robins decided to sell the device and women were having them implanted. Here was a...

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