Ben ANd Jerrys

Ben ANd Jerrys Ben and Jerrys marketing stratgies Ben & Jerry¡¦s was experiencing a steady ripening within their gross revenue figures from 1990 to 1993. However, In March 1994, Cost of sales change magnitude somewhat $9.6 million or 9.5% everywhere the selfsame(prenominal) period in 1993, and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a grant of several reasons, such as high administration and commuting costs, a negative impact of inventory management, and start up costs associated with certain flavours of the new ¡§Smooth, No Chunks¡¨ ice selection line.

Ben & Jerry¡ ¦s selling, general and administrative expenses increase more or less 28% to $36.3 million in 1994 from $28.3 million in 1993 and increased as a percentage of net sales to 24.4% in 1994 from 20.2% in 1993. This increase might reflect the increase in marketing and selling expenses and the increase in the company¡¦s administrative infrastructure. Be...If you want to get a full essay, direct it on our website: OrderEssay.net

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