Consumer Behavior

2011 International Conference on Sociality and Economics Development IPEDR vol.10 (2011) © (2011) IACSIT Press, capital of Singapore The Determinants of Decision-Making in the Purchased of Working Womens Clothing in Malaysia Hossein Nezakati1*, Chin drogue Khim2 and Omid Asgari 3 1 discussion section of Management and Marketing, skill of Economics & Management, Universiti Putra Malaysia (UPM) 2 MBA student, Graduate drill of Management (GSM), Universiti Putra Malaysia (UPM) 3 Founder & CEO, Delta Consulting Group (DCG), Tehran, Iran. Abstract. Nowadays so many interrogationes round the decision-making models of consumer behavior are done, however these kinds of researches does not specify determinants of decision-making in the purchased of consumers. Since consumers attitude may veer their purchase or increase it, consideration of determinants of decision-making process in purchase goods would be justified. This Study aimed to examine the determinants of decision-m aking on the purchased of working(a) womens clothing in Malaysia. Therefore, 4Ps in 12 dimensions, demographic of consumer and consumer behavior characteristics were shaped research framework. The main tool use in this study was questionnaires and the instruction about literature and report has been collected through libraries.

The family relationship among variables has been studied through correlational statistics test. This study found that, billet agent had the most main(prenominal) role for working women when they purchased their working tog; consumer demographic factor and consumer behavior characteristic factor were correlated with consumer decision-making factor. Keywords: Decision-making, Consumer behaviour, 4Ps. ! 1. Introduction Fashion retail was a relatively gamey competitive and it was a lucrative part of the UK retail sector. For the retailers of dispersion lines, they trickle down from catwalk to luck market. Thus, the pressure to stock the latest fashion was considerable. The impulsive get and the fickle...If you want to get a full essay, order it on our website: OrderEssay.net

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