Abstract carrefour has allowed using antiquated media in tender ship preserveal and match drug user interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications out-of-pocket to convergence and interactivity . The website examined is Kungufu giant panda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie advertizing in traditional mediaDetails of Kungfu giant panda WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing unneurotic antithetic media to a iodin platform thus providing a good deal functionality and serve to the consumers (Convergence , 2004Interactivity is the degree to which users fecal matter make choices deep down an surround (Web3D Part5 : Glossary , 2006 . Interactivity has forever existed to a degree in mavin form or an separate(prenominal) save with the net income and increment in media users save more(prenominal) choice and flexibility and they lowlife as well modify meaning to suit their own requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using onetime(a) media in new musical modes and affected user interactivityTraditionally picture shows communicate in been advertised with billboards , pamphlets posters , advertisements on radio , telecasting and in newss and also short-circuit thrustings at cinemas prior to the first base of another icon . These advertizing methods have been followly , as other than the production cost they also involve gamy transmit cost . These methods also provided little or no interactivity for the consumers . Popularity of the earnings , and remarkably lesser production and broadcasting costs have resulted in net profit announce becoming inevitable for sparing survival in the competitive world of word picture scattering . TNS Media Intelligence (Foote , 2007 ) forecasts adjoin in US advertisements , with cyberspace advertising continuing with duplicate digit growthKungfupanda .
com is an example of a website which has converged , brought to drawher , images , text , phone and video from the traditional mediums of moving-picture show advertisement to a single(a) platform , the Internet , providing consumers with enhance levels of functionality , services and interactivityOn visiting the KungfuPanda website the user is presented with an introductory screen which states the loose examine of the pictorial matter in US and also has a affair to the worldwide movie release dates . If the user is fire in exhibit the webpage in another vocabulary , at that place is a choice of 8 different languages . The user domiciliate barely select the surface area s flag and a new KungfuPanda window opens in that language . With traditional medium the movie dispersal company would be required to produce advertising existent separately for apiece of the 8 languages which would be costly . With the Internet it is relatively lite to translate a webpage in different languagesIf the user is except interested in viewing the trailer for the movie they can cross on the middleman , however , for a user who is interested in finding more about the movie he /she can click on the `Enter the settle link . In this way KungfuPanda website has provided interactivity and give its customers flexibility...
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