"The Trendy Green Drink" the marking techniques on the packaging Arizonia green tea has used to appeal to its target audience.

Having seen the packaging, the consumer picks up the drink out of curiosity, while other iced afternoon tea drinks concord flashy fonts or colors for packaging, Arizona Green teatime maintains its oriental calculate, providing a contrast that attracts the eye of the consumer and sells itself. The tea comes in a store with a light green semiopaque film somewhat it. The film is illustrated and the top to the bottle is secured with a paper seal colored with an intricate and geometric design. The both other main ingredients follow the Green Tea give voice on the label. The verbiage Green Tea itself is written in both English and Chinese.

The target consumers are people unagitated in or just out of college, therefore in their late teens to their late twenties. With a pale green priming the bottles illustrations are of a tree growing small pink flowers, as well as a golden mould and a blue river flowing in the back. The seal is around two inches in height and reaches the neck of the bottle. The Arizona label itself is gabardine and placed at a right angle, the rest of the wording is a dark green or black and a relatively smaller font.

The illustrations on the film are frank and not intrusive, they provide the bottle with a calm look that high to mid-class

college or recently graduated student skill enjoy. By having not cluttered the bottle with very biased or flashy images and given it, a simple, delicate design, the bottle seems calm. In a college or graduate students life galore(postnominal) things are changing and the students often try experiencing new non-traditional things, and the packages establish changing hairstyles and changing lifestyles (Hine p.71). These new experiences may include little western ideas or products.



Arizona Green Tea does not thrust...

I frankly thought this was a very unique essay topic. It puts things into persepective that you wouldnt have thought otherwise. You knew what you were talking about and that is commendable..... good job

Although this article wasnt but on the most interesting topic, I still enjoyed culture this piece of work. This brand of tea must only be in America of somthin because I have never seen this tea at the supermarket before in Australia. We have no oriental tea that actually tastes good!

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