Globalisation of the Media Part 1 - Ownership

Essay #1 - Media Ownership Mass media is ideally what its digit suggests, a voice for the masses. But, as the line between the railway line and editorial side of journalism grows hazier, it is instead graceful a tool for the minority of embodied and political elites. more and more concentrated ownership has created an oligopoly in the media industry. The resultant is homogenized and moire down content heavily playd by owner and adman liaisons. Journalistic integrity is taking a back laughingstock to the bottom line. A good journalists aim is to assert a product that is diverse, innovative, has substance, and is independent from business or administration influence (Croteau, 150). The aim of a good owner is to maximize profit. The single sides goals often conflict. It is the owners who win this conflict, as in the shrive grocery money is power. The propaganda model best shows how the system works. It name 5 filters that determine what is news and how it is covered: Ownership, advertising, dependence upon business and presidential term activity experts, flak, and anticommunism (Herman, 77). Concentrated ownership and profit orientation of media firms is the fundamental factor, contributing largely to the other four. Advertising as the ancient character of income separates media from other consumer products. Those who consume media do non directly pay for it.

They do so indirectly by purchasing the send products or services. This distorts the model of supply and demand, creating a model that does non necessarily meet the publics needs (Croteau, 30). Dependence on experts is initiated in the interest of objectivity. A journalist must use pr obable sources for their stories. Whether ju! stify or not, one values the word of a government or corporate leader over that of an middling citizen. hotshot asks. Who is he to say? However, these experts can manage... If you want to beat back a full essay, order it on our website: OrderEssay.net

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