Banana Republic

while ¢ñ OVERVIEW         Banana republic is a very famed grunge in United State and Canada. This brand has non been introduced into to the south Korea market yet. Banana Republic was found in 1978 in California. later being acquired by Gap Inc. in 1983, it has since evolved from a sm whole purveyor of safari-inspired clothing with two stores and a mail rig compose into one of the most well- respect retail brands in the United States. Banana Republic is having an stress on all things elegant, modern and comfortable. Banana Republic is the eventual(prenominal) destination for style-conscious shoppers. Customers look it in every aspect of the brand-from modify service to characteristic shopping experiences. Due to this reason, I am interested in introducing Banana Republic into southwest Korea. I seduce authorisation that Banana Republic pull up stakes be successful in South Korea. I will company by the analytic thinking of the market situations in South Korea and the competition situation there. later on analysis, I will make my marketing strategies about how to successfully introduce and break up Banana Republic into South Korea. PART ¢ò BRIEF inception AND HISTORY ABOUT BANANA democracy         Banana Republic was found in 1978 in California. After being acquired by Gap Inc.

in 1983, it has since evolved from a subtile purveyor of safari-inspired clothing with two stores and a mail dress catalog into one of the most well-respected retail brands in the United States.          plot of ground our focus rest on modern, versatile clothing for both men and women, we have grown our customers. As t hey began to express a desire for spread ou! t lines of merchandise, we listened. This is what inspired us to introduce some(prenominal) new collections home, jewelry, intimates and personal care. ¡° men¡¯s Only¡± and ¡°Women¡¯s Only¡± gender-specific stores were launched in 1996. And in 1997, we added 30 new stores, including 4 flagship locations, bringing the total... If you want to observe a full essay, order it on our website: OrderEssay.net

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