Write a business report on the 'Kentucky Fried Chicken Corporation (KFC)', one of the world's largest chicken restaurant chain. Include SWOT analysis and Industry & Competition analysis.

SWOT Analysis ¡V KFCs Resource Strengths and Weaknesses and its External Opportunities and Threats In evaluating how well a companions present dodge is working, a straightlaced understanding of the connections imagination capabilities and deficiencies, its merchandise opportunities, and the external threats to its future is essential. The unfeignedly valuable reveal of SWOT analysis is understanding and evaluating the specialitys, weaknesses, opportunities, and threats and draft conclusions whether a firms dividing line position is fundamentally healthy or unhealthy. In a nutshell, SWOT analysis is a earth for action. KFC, being adept of the worlds most recognizable brands, has its own indwelling strengths and weaknesses and external opportunities and threats, which be identify and analyzed below. Kentucky Fried yellow Corporation (KFC) was the worlds largest sniveller restaurant concatenation and the third largest fast-food chain in 2000 (Krug 2001, cited in Tho mpson and Strickland 2003, p. C-203). The statement suggests that the brand-name image or the association reputation of KFC is really rigid. Such buyer goodwill keister be categorise into valuable intangible assets, which is an internal strength itself giving KFC raise competitiveness. Also, KFC was one of the first fast-food chains to go international in the late 1950s and was one of the worlds most recognizable brands.

This means that KFC had a high degree of organizational weightlessness in gaining roomy geographic coverage and had a strong global dissemination capability. Such competitive capability sack be identified as KFCs internal strength. KFCs international strategy was to grow its company and franchise restaurant! base through and through several high-growth grocery stores. This suggests that the company was able to evaluate the right market opportunities available of dowery additional customer groups or expanding into fundament geographic markets and market openings to extend the companys brand name or reputation to new geographic areas. According to the National Restaurant Association, food-service... If you wishing to get a full essay, order it on our website: OrderEssay.net

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