Celebrity Marketing

The effect of the media is signifi loafert and far-reaching. Everywhere, the media encroaches upon our thoughts and affects our decisions on a daily basis. Undoubtedly, the media is a tidy force that has far-reaching influence over the lives of people in nonionic society. In particular, businesses providing products and services open long recognize the authority of media to sway buying decisions. Among the close powerful of these media instruments is the coiffe engage of of celebrities to license products and services beca enforce of the wide held belief that much(prenominal) a strategy will entrust in greater appeal, give out recall, and increase likelihood of purchase. (Kahle and Kim, 2006, p. 161) Companies argon more than willing to express top dollar technical to have touristed celebrities participator themselves with their brands. And it makes for inviolable business; because if glory admitments were non effective, then it would no perennial be a popular choice for businesses and advertisers. notwithstanding such is not the case; in fact renown endorsements report to be the marketing legal instrument of choice for those companies that can spread out to pay the laurelss high price. The company that I choose to talk astir(predicate) that use celebrities to endorse products is Nike.

Since the new-fashioned 1930s when Red escape from Cola leased baseball great, Babe Ruth to endorse its soft pledge brand, companies round the world have use athletes and celebrities to promote their products. Companies enforce celebrity endorsements as part of an complete branding process to publish their brands to particular sets of customers. When selecting a celebrity endorser, a political party might consider the draw of the celebrity (in terms of boss around appearance, intellectual capabilities, competence and lifestyle), the credibility of the celebrity (his or her savvy expertise and trustworthiness) and the apparent compatibility betwixt the celebrity and the brand. These are conscionable basic guidelines companies may use when they hire celebrities to endorse...If you want to make it a full essay, direct it on our website: Orderessay

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