Identify the signifi atomic number 50t changes taking place in todays business surroundings that are forcing management decision makers to rethink their enchants of trade Research.
Desirably, market research can be classified or defined as the collection of any facts relevant to a trade decision. unless to be more specific and accurate to the definition, It can be defined that Marketing research is, The systematic collection, abbreviation and interpretation of information relevant to marketing definitions, (Hague, Hague & Morgan, 2004 p.11). The condition marketing research in todays business environment was not as trendy as it is now. There are a few significant changes that turn in maybe changed this scenario. The few changes that would be mentioned would be in terms of Technology, Globalization, Competitor advancement and the complaisant economy.
The emergence of IT in the business world has really brought the view marketing research into a different perspective. Marketing research used to be dominated by large companies who employ a large number of people, equip them with pens, clipboards and set them relieve to the general public to be interviewed face-to-face(OConnor & Galvin 2001, p.39). But not anymore, as IT has revolutionized the process by which the marketing research is conducted.
Marketing research was not as popular in the time-honored days as it is today because technology was not as advance as it is now and all the work would rescue been done manually, which takes time, and money. Data collection in those days were tough, the employees would have to fight the heat and rain to collect these meaningful data. But with the emergence of IT, your data will just be a click away. Now, they have even invented the CAPI (Computer aid Personal interviewing), and the CATI (Computer Assisted Telephone Interviewing), which are done by computers (OConnor & Galvin 2001, p.41).
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